New Delhi: Social media has changed the way we approach anything and everything in current times. Be it our clothing choices or travel plans, we tend to rely on the apps like Facebook or Intagram.
But, when it comes to the way people look at food, Instagram seems to be way ahead of any of its competitors. Whether it’s to take a picture of your meal before eating it, video of a recipe, a restaurant review or a behind the scenes video from a cookery show –Indians are using Instagram in varied ways to express what food means to them.
To further this close relationship, Instagram on Monday released India’s top food hashtags at the “Food at Instagram” masterclass – convened by the social media giant itself.
The gathering was attended by some of the country’s most prominent food creators including Chef Kunal Kapur, Celebrity Chef and Restaurateur, Pooja Dhingra, Executive Chef at Le 15 Patisserie, Deeba Rajpal, Food Blogger and Stylist at Passionate about Baking, Archana Doshi, CEO & Founder of Archana’s Kitchen and Shilpa Mitha, Food Miniaturist and creator of @suenosouvenir.
The hashtags released for confluene of the food pioneers and the end consumers in India were –#foodstagram, #delhigram, #delhidiaries, #nomnom, #kolkatadiaries, #indianfoodblogger,#eeeeeats, #paneer, #southindianfood, #zingyzest.
It is quite evident that apt hashtag can boost the reach of any original content and the parties to the food business – either the business owners or the end consumers – are being equally benefitted. The reachability on Instagram majorly depends on content driven posts but it essential to complement it with best practices to harness the power of visual storytelling through Instagram in order to build a loyal audience.
Pooja Dhingra highlighted the use of ‘Stories’ to showcase recipes through her Sunday Baking Club, while Chef Kunal Kapur and Archana Doshi discussed how the use of video over still images helped in connecting with and creating a steady fan base for their recipes. Chef Kunal Kapur also stated the benefits of Instagram and highlighted the convinience it has brought along.
“Instagram has truly changed the way we perceive food in the world today. I remember scouring through hundreds of cookbooks just to create that perfect dish and now, all it takes to fashion a meal is to view one short video on Instagram or just follow a foodie’s stories,” said Kapur.
Also , Saket Jha Saurabh, Facebook’s Head of Entertainment Partnerships higlighted how the company’s subsidiary Instagram presents a huge opportunity for creators to grow their community and achieve their business objectives.
“From chefs to foodies, our tools and innovations are built to bring personal, authentic content to a larger audience and we hope today’s session will inspire more creators from all over India and showcase the best of Indian content globally.,” Jha said in his parting note.