New Delhi: To liberate the current millennial generation from fixed and rigid stereotype of beauty standards set for them, Skinella had launched a clutter breaking idea. Skinderella a beauty pageant like never before, a pageant that glorifies the real beauty in every girl — a pageant that celebrates Unbeauty! The contest was judged on the basis of the believe that confidence is the most beautiful make up any girl can wear!
The idea was to bash and break all myths and pressures that young girls take upon themselves to be acceptable. Over 10, 000 participants had submitted their entries for this season, and Shreya Singh won the coveted crown along with a cash prize of Rs 1 lakh.
Skinderella is a platform that empowers and enables young girls (15 to 25 years of age) to question age old beauty norms, challenge societal pressures and find their very own meaning of beauty.
Speaking about the pageant, Dolly Kumar, Founder and Director at Skinella said, “As a cosmetic engineer and an entrepreneur, I have travelled across the world and explored the beauty industry, and its trends in different parts of the world. Although the beauty industry is growing, I am saddened by the fact that the typecast of defining beauty and that the so called ideal beauty standards still exist in every corner of the world. I believe that every girl is most flawless and beautiful when she is her natural self. That’s why I went ahead and launched Skinella and its exclusive property Skinderella to encourage real and natural beauty. I feel that the most beautiful thing is to feel confident in who you are.”