The clothing you wear to work out is just as important as bringing water with you: Yuvraj

YWC, the premium sports & lifestyle brand by star cricketer Yuvraj Singh, has launched their second store in India – this time in his very own hometown, Mohali, Chandigarh, the first stand-alone store was earlier launched in Varanasi. His brand has received an over whelming response. The brand focusses products across fashion and sports gear.

On launching the brand YWC

The YouWeCan initiative definitely came into existence due to my personal experience. When I was detected with cancer The foundation is here to endeavor that cancer is detected at an early stage, for one and all, and no one has to fight cancer alone. We aim to create consciousness on cancer prevention, early detection & fight against the Stigma associated with it. The foundation is not only for generating awareness but we are moving a step forward and helping the children in their treatment and as well as providing education to these young ones. And if we look at the
fashion YWC, the venture is an arm to generate revenue for the foundation.

Parts of the revenue generated from the Fashion brand YWC goes to the welfare of the YouWeCan foundation. Through the brand, we are looking at bringing a change in the society and allowing every individual investing into the brand to be associated with a cause bigger than just the fashion label.

Yuvi’s inspiration

The US cycling legend Lance Armstrong, a Cancer survivor himself was and has constantly been one of my biggest inspiration in both fighting cancer and sharing my story with the people who had believed and bestowed me with so much love. And that is when the idea of YouWeCan came to me, while sharing my experience with the virtual world about on-going treatments and the physical changes that I was going through, to only send them one clear message: NEVER GIVE UP.

Sporty and athleisure his syle

I speak and preach that comfort comes beyond anything and I truly believe that my style is very comfortable and easygoing. To be comfortable, you have to be confident and strong. The best part about Athleisure clothing is that it fits perfectly into every aspect of your mood and personality. There’s something in it for everyone. I personally love athletic comfort wear with a stylish edge. Just be comfortable your own skin and you will be feel comfortable in the clothes that you wear.

Importance of sports and exercise

We all know that exercise is important in our daily lives. It’s important to remember that we have evolved from nomadic ancestors who spent all their time moving around in search of food and shelter, travelling large distances on a daily basis. Our bodies are designed and have evolved to be regularly active. As a cricketer running was a very crucial part for me, it helps to build stamina and strengthen leg muscles. Undoubtedly running played a major role in speeding up my recovery. I encourage and support that one should definitely fetch out time from their daily routine for exercise as it is important.

Sports the shining light during dark phase

During the worst phase of my life there were many things that inspired me. I always wanted to make a comeback to cricket because it forms a major part of my life. What I am is all because of my sport. Cricket gave me the strength to battle the deadly disease and it is what I learnt on the field that helped me to keep going on the field of my treatment as well. One of the biggest driving factors that inspired me to fight back was to be able to wear the Team India jersey again and represent my country.

On dressing well while playing sports or exercising

The clothing you wear to work out is just as important as bringing water with you. Clothing has many functions, and it is important to choose the right outfit for the activity you are performing and for the conditions you will be performing it in. Few reasons I feel dressing is important while playing sports or exercising are:

  • The Right Athletic Clothing Boosts Confidence
  • The Correct Sports Apparel Improves Performance
  • The Right Workout Gear Adds Protection & Prevents Injuries
  • Well-Fitted Athletic Clothing Improves Freedom of Movement
  • Compression Clothing Can Aid in Recovery After Exercise

Response for his brand

We are already available in over a hundred touch points via shop in shop at multi brand outlets. Our flagship stand-alone store in addition to this gives our offline strategy a new dimension. In the coming year we plan to have additional stand along stores as well as expand our distribution efforts to encompass additional new cities.

(Story by Smita Singh)