New Delhi: NITI Aayog on Friday announced the signing of a Statement of Intent (SoI) with noted Bollywood actor Sushant Singh Rajput, to collaborate and support NITI’s flagship initiative, the Women Entrepreneurship Platform (WEP).
The agreement was signed in the presence of Amitabh Kant, CEO, NITI Aayog by Ms Anna Roy, Adviser (Industry), NITI Aayog and Sushant Singh Rajput.
“NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country”, said Amitabh Kant.
Sushant Singh Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of ₹20 crore, which shall be invested in start-ups established by women entrepreneurs.
Sushant said, “I am honoured to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionising the cashless economy by introducing a simple digital payments app – BHIM. As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”
Sushant will also be promoting NITI Aayog’s digital payments campaign which looks towards transforming India into a less-cash economy. The actor will endorse the Women Entrepreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog.