Last year, Daayans, naagins, sucking vampires, tantriks entered the small screen in full-swing. It all started with Naagin 3, which became the number one show in its very first week.
Obviously, lot of producers went in the flow of creating content with supernatural connect to it; be it horror or thriller. And guess what; most of these shows failed to capture the audience’s fancy. None of them managed to match the success of Naagin. And so, the result is expected; few shows are all set to bid adieu to its audience.
Recently, more than half-a-dozen shows are running including Daayan, Tantra, Vish Ya Amrit: Sitara, DivyaDrishti, Nazar, Manmohini and Naagin 3. Every show is trying their best to cast their spell on the viewers; however they are not generating the numbers on the TRP chart.
Juhi Parmar starrer Tantra to go off air in April 2019
Juhi Parmar and Manish Goel starrer Tantra which was launched last year in December will telecast its last episode in the first week of April. Apparently, the producer Siddharth Kumar Tewary was hoping that the show will be run for six months; however the channel has decided to pull off the show two months prior to the expectation due to its dipping TRP.
Vish Ya Amrit: Sitara to end next month
Similarly, another show on the same channel – Vish Ya Amrit: Sitara starring Adaa Khan, Shilpa Saklani and Arhaan Behl in the pivotal roles will complete its story by the end of April 2019.
A source close to the channel informs, “The makers (Rashmi Sharma) were expecting an extension, but there are no chances. Initially, the channel was planning a time-slot change but after few brain storming sessions, they have decided to pull off the show.”
When contacted Rashmi Sharma to confirm the news; she dismissed this news by saying, “I have no idea about it. I have not been informed about it yet.”
When there is lot of supply of same concept, people get bored: Daayan actor
Adding more to it, Tina Datta and Mohit Malhotra starrer Daayan will be winding up soon too. And here the reason is not just the TRP but the non-cooperation of the actors too. A source close to the actor reveals, “It was supposed to be finite series of 52 episodes but the channel will wind it up before even it touches 40 episodes. Also, the actors are not cooperating. Therefore, the team has decided to wrap up the story line and finish it.”
“I am not aware about our show going off-air but yes, I have been reading a lot about it and there might be a possibility. As an actor, we get to know about such development just 3-4 days before; the producers are the right person to answer on it,” Mohit Malhotra told us.
When questioned about the reason behind supernatural shows not working as expected, the actor quickly replied, “See, this is the reality. It is the phase of our Indian TV industry. When there is lot of supply of same concept, people get bored. And this automatically leads to this phase. As an actor, we can’t do anything.”
Ekta Kapoor’s Naagin 3 is exceptional; gets extension till May 2019
So far, Ekta Kapoor’s Naagin 3 has managed to keep the audience glued to their TV screen. The show was supposed to wind up last month (February) but now, it has got an extension till May 2019.
New shows started off well; but their ratings dipped too
Other shows like Nazar and Manmohini garnered good ratings initially on the TRP chart, but slowly their ratings dipped and we hear that they will be pulled off air soon. Newly-launched show like DivyaDrishti hasn’t been able to get impressive ratings too.
Undoubtedly, supernatural and horror genre shows aren’t clicking with the viewers. It’s a clear indication that the supernatural genre is fading away but the biggest fear is-which genre will replace it?
(Story by Kiran Jain)