Raksha Bandhan gets sweeter with this Rs 9,000 per kg sweet

[dropcap]S[/dropcap]trawberry, chocolate, black currant, Kesar-anjeer, fruit and nut, mango – No, we are not talking about ice cream, these are just a few of the 11 types of Kaju katlis available in this 86-year-old sweet shop in Surat.

Why are we discussing about this? Raksha Bandhan is here and 24 Carats Mithai Magic, formerly known as Babu Bhai Mithai Shop, has another treat for us – Gold Sweets.

The shop, started by Dhanshuklal Mithaiwala in 1932, is now run by 27-year-old Brij and Rohan Mithaiwala, 30. During the silver jubilee celebrations of one of their five shops in Surat, the brothers, along with their wives, mother and aunt, launched Gold Sweets. Priced at Rs 9,000 per kilo, these sweets are available in four different flavours – Nargis Kalam, Tulsi Ganga, Anar Diamond and Kesar Kunj.

Rohan and Brij Mithaiwala

Asked about how the idea struck him and if his family was supportive, Rohan Mithaiwala said, “We wanted to offer something elegant, healthy and something that can be gifted to Gurus and God. I told my family about the idea of gold sweets and they were supportive. We also thought that the idea of gold sweets goes with the name of our shop. My family never thought, neither did I, that we will get such a tremendous response from people.”

It has pure and high-rated dry fruits. Each nut is carefully selected. After consulting ayurvedic doctors, we have even put two ayurvedic products in the sweets. The sweets were tested in the lab before we rolled them out in the market. The gold and the ayurvedic products are healthy for a human if taken in small amounts,” he added.

One gold sweet costs Rs 300-400 but the Mithawalas don’t sell it by piece. A kilo of gold sweets has about 28-30 pieces of sweets. The cheapest sweet available in the shop is plain peda for Rs 440/kg.

For people who are actually wanting to go and buy gold sweets need to rush to the shop as the sweets will be available only during festivals, otherwise one needs to place an order in advance.

With Rohan instructing over 150 workers, the shop has 135 kinds of sweets. It’s a real paradise for sweet lovers.

What is so special about their other sweets? “Their Surati taste,” says Rohan.

The gold sheets that are used in the sweets are brought from a seller in Ahmedabad who specialises in making it. The sheets are lab tested and certified before being used.

So, will you satiate your taste buds and taste this sweet?