[dropcap]W[/dropcap]ho can be the most followed person on a photo sharing app like Instagram? The top names that come to mind are of course of actors and models. But a recent survey was conducted to find out who is the most followed world leader on Instagram. Brace yourselves — and the answers is Prime Minister Narendra Modi, with 14.8 million followers.
Cherry on cake — a photo he posted with Virat Kohli and Anushka Sharma after their wedding was the most liked photo posted by a world leader in 2018! “Not surprisingly, the picture has received 1,834,707 hearts since all three [Modi, Sharma and Kohli] have a combined following of 55 million on Instagram,” the study conducted by Burson-Marsteller noted.
Even the second most liked photo of a world leader belonged to PM Modi, with 16,35,978 likes. This was of him standing at a bus stop in a picturesque snowy Davos, where he attended the World Economic Forum 2018.
PM Narendra Modi is also the most “effective” world leader on Instagram, with every one of his 80 posts and videos from this year garnering 873,302 interactions on the photo-sharing app, according to the Twiplomacy study 2018, which is conducted by Burson-Marsteller, an international public relations and communications firm.
According to the study, Indonesian President Joko Widodo is second with 12.2 million followers, and US President Donald Trump is third with 10 million followers. The study said that the Indonesian President had more than doubled his followers over the past 12 months.
Pope Francis, Queen Rania of Jordan, and the Royal Family of the United Kingdom are some of the other Instagram accounts that figure in the list of the ten most followed world leaders.
Pakistan Prime Minister Imran Khan’s Instagram account has been declared as the second most active government-run Instagram account in the world, by a leading global communication agency. The study by Burson Cohn & Wolfe (BCW) showed the premier to be updating 10 posts per day on an average, which makes him more active than Foreign Ministry of Kuwait which stands third making eight posts every day.