PM Modi launches ‘Swachhta hi sewa’ movement, cleans a school himself

New Delhi: Under Prime Minister Narendra Modi’s Swachh Bharat Mission, the ‘Swachhata Hi Seva’ movement (Cleanliness is service) was launched in New Delhi on Saturday. This day marks the fourth anniversary of the mission. PM Modi launched the movement with a live address calling people from all walks of life to support the movement — by undertaking a pledge to keep their localities clean.

Declaring that the mission has brought on a Swachhata revolution, PM Modi sent out as many as 2000 personalised letters to various prominent figures, encouraging them to participate. During the launch, the Prime Minister interacted with “a cross-section of people from 18 locations across the country” including school children to railway employees and local government representatives. He was then seen sweeping and cleaning the premises of Baba Sahib Ambedkar Higher Secondary School in Delhi’s Paharganj as a part of “SwachhataHiSeva movement”.

Many senior BJP leaders and cabinet ministers also took to the streets and openly supported PM Modi’s movement. Home Minister Rajnath Singh, Minister of Railways Piyush Goyal were also seen cleaning the streets — in a gesture to support the “Swachhta hi Sewa movement”.

UNICEF India also joined hands for the” Swachhata Hi Seva movement” started by PM Modi. Their official twitter handle tweeted, “We are ready for the Swachhata Hi Seva movement! Will you join @UNICEF India and @DrYasminAHaque, UNICEF Representative in India, to make a #SwachhBharat for every boy and girl?”

People from all walks of life also supported PM Modi’s cause. Superstar Amitabh Bachchan, Industrialist Ratan Tata, Table tennis champion Manika Batra, Spiritual leaders Sri Sri Ravi Shankar, Sadhguru, UP Chief Minister Yogi Adityanath, and Madhya Pradesh CM Shivraj Chauhan were amongst them.