New Delhi: On the occasion of World Environment Day, Taxi aggregator Ola has returned with its #FarakPadtaHai campaign, for the second year in a row.
This campaign is designed as a movement against traffic, carbon footprint, and resulting pollution through the adoption of shared mobility.
Through this initiative, Ola encourages its customers at large to switch to shared mobility solutions.
Under this year’s campaign, Ola is launching a week-long offer, starting June 5th where commuters can book free rides from mass transit locations such as metro stations, railway stations, and bus stops across top 7 cities i.e. Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and Kolkata.
“At Ola, we believe ridesharing has the power to change the social fabric of our country with #FarakPadtaHai acting as a catalyst. It is a key rallying point in Ola’s commitment to environmental sustainability and stewardship. Seeing the entire nation unite for a shared purpose and opt for shared mobility in large numbers is what has helped #FPH and Ola Share achieve such encouraging growth,” said Ola senior vice president Pallav Singh.
In the past one year, last mile commute emerged as the newest use case for Ola Share. To encourage this spirit of commuters, we’re delighted to offer 1 lakh free Ola Share rides from mass transit locations.” He added, “We encourage Ola customers and the community at large to integrate shared mobility into their daily lives and make it a ubiquitous form of commute,” he added
Following the announcement, Ola’s share has gone up to as much as 70 % from mass transit hubs in top seven cities with Bengaluru, Chennai, Mumbai, Kolkata, and Pune registering the maximum adoption, followed by Hyderabad and Delhi.
(With inputs from ANI)