New Delhi: The #MeToo movement that took the Bollywood and the media industry in India by storm this year exposing several celebrities, topped Instagram’s advocacy hashtags with 1.5 million usage in 2018, a report from the company said on Thursday.
In “Instagram Year In Review 2018” report, the photo-sharing platform said that #timesup (used 597K times) and #marchforourlives (used 562K times) at second and third spot respectively, demonstrated that the platform can be powerful for users to speak out and bring light to meaningful causes.
“Across our India community in particular, kindness and love took centrestage as people from across the country took to Instagram to share the things they love. #love secured the top spot when it comes to the most used hashtag followed, which was closely followed by #instagood and #fashion. Beyond this, the highest growth hashtag in India was #lovequotes,” the company said in a statement.
K-pop’s dominance on social media is reflected by BTS “Army” being the top fandom community on the platform. The biggest viral dance challenge of the year was also born on Instagram, with #inmyfeelingschallenge.
The game Fortnite also saw explosive growth with #fortnite being the fastest growing hashtag globally.