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Madhya Pradesh Tourism first in Asia to host AdventureNext ’18

'The AdventureNext gave a unique definition to the hidden treasures of adventure tourism in India. With this we focus to promote the adventure travel aspect with full pace in Madhya Pradesh,' Hari Ranjan Rao, Principal secretary Tourism and managing director.

Bhopal: An international event specialised in adventure travel — one of its kinds in Asia — successfully was concluded by MP tourism from December 4-5 focusing on adventure tourism by combining marketplace (chowk Bazar), meetings, networking opportunities, inspirational speakers and educational sessions together for national attendees as well as delegations from aboard.

The convention witnessed by nearly 200 attendees included global buyers, media representatives, sellers and office bearers of the Adventure Tour Operators Association and hotels, hospitality and tour operators who came to expand their knowledge spectrum and itinerary offerings. To grace the event, Suman Billa- Joint Secretary, Ministry of Tourism and Swadesh Kumar- President of ATOAI and Akshay Kumar- Chairman of Adventure NEXT committee were also present.

Speaking on the occasion, Hari Ranjan Rao (IAS), Principal secretary Tourism and managing director, Madhya Pradesh Tourism Board said, “Madhya Pradesh is truly honored and privileged for being the ever first host of AdventureNext in Asia. We thank ATTA and all the respected international buyers, felicitators, media and national delegates who came together to make this event a grand success. The AdventureNext not only brought together the networking sessions but it also gave a unique definition to the hidden treasures of adventure tourism in India. With this we focus to promote the adventure travel aspect with full pace in Madhya Pradesh as well”.

(L to R) Akshay Kumar (Chairman, AdventureNEXT committee), Jack Finifrock (Regional Director ATTA), Shannon Stowell (CEO, ATTA)

Shannon Stowell, CEO, AdventureNext, Adventure Travel Trade Association elaborated, “We were honored and proud to present the world AdventureNext’18 with MP tourism. The extraordinary variety of adventure travel Madhya Pradesh preserves is worth experiencing. Adventure NEXT captured India’s religious heritage, mythological, historical, wildlife, and beautiful architectural spots clubbed with physical activities and journals for the attendees. This is just the beginning, ATTA also plans to introduce more tours which are adventure driven panning across the unexplored exploratory destinations of India.”

Madhya Pradesh covers all types of tourism like — heritage, wildlife, cultural, pilgrimage, tribal, rural tourism etc. It is an effort taken by the state tourism board to manifest such aspects of Central Indian tourism to rest of the world so that they can explore this part of India, trace their history, and enjoy their holidays.

Madhya Pradesh will also be conducting pre and post familiarisation trips to various destinations, believing that the tour will captivate the hearts and imagination of travelers.

The Adventure Travel Trade Association (ATTA) is widely recognised as a vital leadership voice and partner for the adventure travel industry. The association’s constituency of more than 1,300 member organizations in 100 countries is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

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