Mirch Mahotsav: Khargone chillies can be sold at home and abroad under brand name Nimari

Khargone: Like oranges from Nagpur, Kota stone of Kota and Guntur chillies from Andhra Pradesh, Khargone’s chilli will be known by Nimari brand. In the two-day Chilli Festival starting from 29 February at Kasrawad in Madhya Pradesh’s Khargone district, the area’s chilli will get the brand identity of Nimari. The name will be decided on Saturday-Sunday.

Experts and senior department officials say that products of local identity in the country and abroad quickly become famous. Therefore, it would be better to identify Nimari chillies by the name of its region.

Joint Director Agriculture Indore RS Sisodia says the product gets recognition quickly by the name of the area of production. Horticulture Deputy Director KK Girwal says that branding of crops is the priority at Chilli Festival. Technical and market-related information will also be provided.

However, the public representatives and senior agricultural officials will take a decision about giving chilli a Nimari brand. In Nimar region, the major chilli producing areas are Khargone, Dhar, Khandwa, Barwani, and Alirajpur.

Nimar accounts for 54 percent of the total chilli production of MP: The total area under chilli in the state is 87743 hectares, of which 65.57 percent is from Nimar region. Similarly, of the total 2 lakh 18 thousand 307 metric ton chilli production of syaye, 54.35 percent is produced in Nimar alone. While Khargone’s chilli acreage and production share in the state is 29-29 percent. Dhar is at second number.