‘Lost capability to think healthy’: Twitterati slam ‘sanghis’, who want to #BoycottSurfExcel for ad on ‘communal harmony’

Ahead of the 2019 Holi celebrations, Hindustan Unilever is facing flak on Twitter for their Surf Excel advertisement – which famously comes with the tagline “Daag Achhe Hai” (stains are good). The advertorial video focuses on promoting religious harmony, but its depiction has ended up upsetting several sections of social media.

The minute-long Holi ad “Rang Laaye Sang” (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. The girl dressed in white, rides on a bicycle along and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. However, the parting note by the girl ends with a heart-warming “baad me rang padhega (will colour you later!)”.

“Apnepan ke rang se auron ko rangne main daag lag jaaye, toh daag acche hain (Stains that come as a part of a good deed are good stains)”, the ad ends with Surf Excel’s classic tagline.

Watch Surf Excel Holi ad here:

Released on February 27, the advertisement had garnered over 8.5 million views and 28k likes on YouTube at the time of filing this report.

This advertisement had certain Twitterati feeling like all the advertisements of religions are ‘always only directed at Hindus,’ and called the communal angle in the detergent ad ‘love jihad.’

However, there are also people countering their point.

Earlier on March 7, Hindustan Unilever, the company behind products such as Surf Excel, Lux, Kwality Walls, Fair and Lovely, Vaseline had faced backlash for posting a video ad on their Twitter page.

The ad which showed a man abandoning his elderly father at Kumbh Mela led to #BoycottHindustanUnilever trending on Twitter.