While there might be disagreements about the winners from the 91st Academy Awards, there’s one thing from the ceremony that has brought everybody on the same page – a Nike ad starring 23 times
The star tennis player has collaborated with Nike for an advertisement that features a number of trailblazing women in sports and is written as a tribute to ‘crazy women’. Lending her voice to the video’s narration, Williams says that throughout history, strong, independent and successful women have been put down as ‘crazy’ or ‘hysterical’ or typecast as ‘angry’ if they are stern and weird if they are extraordinary.
“If they want to call you crazy, fine. Show them what crazy can do,” she says, addressing the double standards that male and female athletes are often subjected to.
The one-and-a-half-minute-long video stars Olympic gymnast Simone Biles, Olympic snowboarder Chloe Kim, former WNBA star Lisa Leslie, the first woman to run the Boston Marathon – Katherine Switzer, and the US women’s national soccer team, along with other trailblazing sportswomen.
Watch the ad below:
Since being shared online, the ad has collected over 9 million views on Nike’s Instagram account, along with another 2 million on Serena Williams’. It has also collected hundreds of thousands of appreciative comments and tweets.
“Seeing this commercial was by far one of my favorite parts of the Oscars,” wrote one person on Instagram. “Thank you for seeing the injustice & revealing how women are stopped/prevented to join in sport field. Thank you for helping to lift us up, when others put us down,” said another.
On Twitter too, reactions to the ad were largely positive as many appreciated Nike for highlighting women in sports: