[dropcap]P[/dropcap]rithvi Shaw’s sports marketing management company has sent notices to e-commerce company Freecharge, and online food delivery company Swiggy demanding a sum of Rs 1 core.
Earlier this week, the right-hand batsman debuted his Test career playing for team India against West Indies in a home series. In his first match Shaw scored over a century and became the second youngest batsman after Sachin Tendulkar to do so.
The youngest batsman in the current national team scored his first Test century at 18 years and 329 days while god of cricket, Sachin Tendulkar scored it at 17 years and 107 days. The Mumbai sensation had also scored a ton in his debut in the Ranji and Duleep trophies.
Shaw’s performance became the talk of the town on social media, and all over the country fans praised him for his fantastic performance. Following this, several brands including Freecharge and Swiggy used his surname “Shaw” in their creative ads.
Both Freecharge and Swiggy later deleted their tweets. Swiggy’s ad said, “Firsts we’ll remember forever: First bite of Rasmalai, First innings of Prithvi Shaw”.
Shaw’s sports marketing managing team, Baseline Ventures believe that both these companies are encashing on Shaw’s name and fame without the company’s authorisation, as mentioned in a report in The Economic Times. These messages violated Baseline’s exclusive rights as well as Trademarks Act, 1996.
Tuhin Mishra, MD of the marketing managing company told the daily that the tweets were “disappointing” and said it was “ambush marketing”. “This is not only unfair to the player’s achievements but also to other genuine current sponsors and potential sponsors of Prithvi who pay to associate and play by the rule books,” Mishra said
Mishra also stated that, they will take action against other companies who carried similar marketing ads.
Amul has also made a creative ad using Shaw’s name. The cartoon shows the Amul girl offering a buttered bread slice to Shaw, while the message says, “Shawbash! Amul – Prithvi ka favourite makkahan!” while.