New Delhi: Harley-Davidson on Monday said it plans to develop a 200-500cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.
Sharing its global growth road map through 2022 the US-based cult bike marker said it plans to launch the small displacement motorcycle, meant for emerging markets, in India within two years.
It also plans to add ‘lighter, smaller and more accessible products’ through 2022 in its electric motorcycles portfolio. It will kick-start with the launch of its first electric motorcycle, LiveWire in 2019. Moreover, the company said it will develop a new modular 500cc to 1,250cc middle-weight platform of motorcycles on which multiple models in three distinct product categories and four displacements, can be developed.
In an investor communication, Harley-Davidson said, “We intend to enter into a strategic alliance in Asia to launch a 250-500cc motorcycle within 2 years in India, and into other emerging markets in Asia over time.”
Eye on Electric Bikes
- On electric bikes, it said Livewire will be the first in a broad, no-clutch ‘twist and go’ portfolio of electric two-wheelers “designed to establish the company as leader in electrification of sport”.
- LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride.
- The company will drive to extend its leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles.
- “We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow, said Harley-Davidson President and CEO Matt Levatich.