Mumbai: Deepika Padukone feels time has come now when content has become the ultimate king of Bollywood. The Padmaavat actress cited the example of all three Khans failing while small films like Andhadhun led by small stars like Ayushmann Khurran going on to become moneyspinners.
Says Deepika, “It is nice to talk about female centric movies at a time when we are talking about female role models. But when it comes to creativity, we need to look beyond female or male. It is about the film and the film has to work. It is a different thing that the films that the Khans did didn’t work but a film like Andhadhun led by Ayushmann worked. Finally it boils down to the script itself.”
Deepika also sees a trend where female centric films are working more these days. “I see a trend where films that are being led by female actors are doing much better. Also we are in a place today where directors are changing roles to make it female centric, which is unheard of. You have scripts that have male protagonist and suddenly directors think of flipping it and making it a female protagonist and they approach a female star.”
“So we hear of a film that was offered to a male star which is now coming back to you as a female protagonist and that is a huge acheivement,” added the actress.
Finally Deepika is happy that content is now the king in Bollywood. “As a creative person I wouldn’t like to make these distinctions of male or female led films. Great content is working right now. Audience are ready for that, and today it doesn’t matter who is in your movie. It depends on the story, and how well it is being told by the director. Now you can’t say ‘so and so is in the film so lets watch it’. Audience knows the pulse and right after seeing the trailer they know whether to watch the movie or not. Gone are the days when you had a big star on a poster and that film worked.”