Benelli to enter smaller bike segment after 2019

New Delhi: Italian premium two-wheeler maker Benelli, which is set to resume sales in India in October, will look to enter smaller 135-200 cc bike segment after 2019 to have a wider market presence, a senior company official said.

The company, which has roped in a new partner – Mahavir Group – for its fresh journey in India, will initially focus on 300-600 cc motorcycles through 12 models to be launched by the end of 2019.

Benelli had stopped selling bikes in India in May this year after parting ways with its Pune-based former partner DSK Motowheels, which ran into financial trouble.

To begin with, the Mahavir Group is setting up an assembly unit in Hyderabad to serve the demand for Benelli bikes in India through a licensing agreement.

The two partners have also agreed to form a joint venture to set up a manufacturing plant in Telangana for which the Italian firm has signed a memorandum of understanding with the state government.