New Delhi: In 2014 polls, the BJP had launched a campaign on the social media on a large scale through an army of young computer savvy professionals, euphemistically called ‘volunteers’.
For 2019 polls too, the party plans to use the social media in a big way to garner votes, but on a much bigger scale. And this time, besides professionals, it also plans to use the services of its MPs.
A team working directly under the party chief Amit Shah is preparing the strategy for the party’s social media campaign. At Shah’s directive, all the 344 MPs (both Rajya Sabha and Lok Sabha) of the party have been asked to identify at least five beneficiaries of six flagship schemes of the Centre in their constituencies and get their videos made. The videos would be in the form a conversation between the beneficiaries and their MP.
The schemes include Ayushman Bharat, Ujjawala, Jandhan, Saubhagya, Pradhanmantri Grameen Awas Yojana and Phasal Bima Yojana.
Thus, the MPs alone would be producing 10,000 videos, which would be edited and pushed on various social media sites like Twitter, Facebook, Instagram and WhatsApp.
(Story: Santosh Kumar)