New Delhi: Toilet – Ek Prem Katha, inspired by Prime Minister Narendra Modi’s ‘Swachh Bharat Abhiyan’, has ably demonstrated how a film can transcend demographic and language barriers. A movie told through the story of a woman fighting for her hygiene rights, Akshay and Bhumi Pednekar starrer Toilet – Ek Prem Katha is produced by Neeraj Pandey and directed by Shree Narayan Singh, who delivered a strong message with a subtle punch.
Produced by Anil Ambani-promoted Reliance Entertainment through its collaborative venture Plan C Studios, the film is now spreading Modi’s message in the overseas markets, notably mainland China. The film released in 22 countries in Europe alone and over 50 countries worldwide, garnering a welcoming response not only from the Indian diaspora but audiences internationally. Countries such as Japan and Malta also held multiple screenings of the film.
Toilet – Ek Prem Katha released in mainland China in Mandarin as Toilet Hero earlier this month in over 12,000 screens. The film debuted at the top spot in its opening week at the Chinese box office, and since June 8, it has already crossed over Rs 100 crore in the Chinese market alone. Now there are reports that a sequel to the film Toilet 2 is being planned soon.