After Donald Trump calls Tim Cook ‘Tim Apple’. This is what the Apple CEO did

Although it was an awkward slip of the tongue to US President Donald Trump, but to Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple”, Cook quietly altered his Twitter profile, replacing his last name with the Apple logo.

Cook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square; on Android, it renders variously as an X-ed out or blank gray rectangle.

That’s not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didn’t respond to a query about the logo misstep (if indeed it was a misstep).

The White House, meanwhile, appears to be engaged in some damage control. In the official transcript of the meeting , the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

(With AP inputs)