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Treating waste to help cure cancer: Yuvi’s foundation leaves no stone unturned

Yuvraj Singh's foundation is currently creating awareness about cancer symptoms, chemotherapy procedures and educating children who are cancer survivors.

New Delhi: Aiming to fund treatment of 150 cancer-affected children, cricketer Yuvraj Singh’s initiative – YouWeCan (YWC) has collaborated with Gurgaon-based recyclable waste company, ExtraCarbon, which will raise funds by collecting dry waste from donors.

Yuvraj Singh’s foundation has received an overwhelming response since its launch in July 2012. YWC is currently creating awareness about cancer symptoms, chemotherapy procedures and educating children who are cancer survivors.

Interestingly, fundraising for this noble cause will be generated through recycling dry waste that includes paper, plastic, metal, broken furnitures, electronics etc. All you need to do to become a part of this charitable process is to contact their partner ExtraCarbon.

We at YWC always believe in putting families first. And what better than creating a conducive environment for their better health. We are overwhelmed to partner with ExtraCarbon to increase the chances of saving cancer patients by this – Dry waste donation drive,” said Yuvraj Singh’s mother Shabnam.

She added that this will subsequently help us in creating a corpus to support the cancer patients in the treatment too. ExtraCarbon will be collecting the waste donations and YWC will be utilising the proceeds to help as many cancer patients as we can.

Currently, waste will be collected from nine cities which will soon become a pan-India activity. ExtraCarbon aims to reach out to over 500 pickups so that they can generate Rs 12 crore for the treatment of 150 patients (eight lakh each patient approx).

We will encourage people in large numbers to donate their household waste. Usually, we pay them for doing this but here the money will be directly sent to YWC which will be used for treatment of cancer patients,” said Gaurav Joshi, co-founder ExtraCarbon.

Gaurav said that the move will solve two big concerns – treatment of cancer patients and recycling waste.

The fundraising for a charitable purpose will not only connect individuals and organisations in their fight against cancer but they will also help to combat larger environmental concern by segregating waste and ensuring instead of reaching landfill site they are segregated and recycled in the most professional way,” Gaurav said.

The YouWeCan foundation focuses on creating awareness about cancer and its early detection. They set up camps throughout India so that people can help understand and recognise the disease. Another aspect of the NGO is to fund education of children that have been cured of the disease and help them lead a healthier life.

YWC has also launched a clothing brand and a portion of the sale is used for the charitable purpose. The brand was launched in an independent fashion show where celebrities from both the Cricketing and Bollywood fraternity came together to support the cause that acts on creating awareness around cancer and help the people affected with this disease and the brand at large.

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Shashank Shekhar

Shashank Shekhar works as a Deputy Editor for DB Post. He specialises in investigative, terrorism, internal security and policy-making related stories. He has an active interest in tracking cybercrime, financial fraud, technology, automobile and latest trends. He can be reached at: shashank.shekhar3@bdcorp.in Follow him on Twitter @shashankrnq