New Delhi: In an effort to celebrate the rich and diverse handicrafts of India, the team of upcoming Bollywood film Sui Dhaaga – Made In India reached out to local artisans and craftsmen from across the country to create the logo of the film in their unique stitching styles. The logo’s launch on Tuesday coincides with the National Handloom Day.
“We reached out to 15 uniquely skilled artists/artist groups who helped us design the logo. It has been an exhaustive and most rewarding experience for all of us,” Manan Mehta, vice president marketing and merchandising, YRF, said.
It took the team six months to plan, research and execute the film’s logo in 15 different styles, including in hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari & Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow.