World

Shudu is world’s first digital supermodel 

Major brands may no longer need to find the perfect face for their products

Washington: In the hyper-competitive world of modelling, fateful discovery stories are part of the industry’s lore.
Gisele Bundchen was eating at a McDonalds in southern Brazil when her life changed forever. But what if major companies and fashion brands didn’t have to rely on chance be it a fluke encounter or scrolling through strangers’ Instagram feeds to find the perfect face for their products?

Cameron-James Wilson maintains that some of them no longer need to. The 29-year-old London-based photographer is the creator of Shudu, a striking Instagram model from Africa with more than 130,000 followers, according to ‘The Washington Post’.

She arrives at a time in which Instagram, Snapchat filters and photo editing apps that rely on artificial intelligence have blurred the lines between reality and fantasy, turning ordinary people into paintings or delicately-featured digital avatars.

Shudu is a striking Instagram model from Africa with more than 130,000 followers.

“A 3D model can’t walk down a runway for you, but they can be digital spokespeople that help you shop or serve as the face of your customer service.” — Cameron-James Wilson, creator of Shudu

First of the ‘digital influencers’

  • Miquela, who captions her ../images with social-justice hashtags like #BlackLivesMatter, now has 1.3 million followers.
  • Computer-generated ‘digital influencers’ have been infiltrating Instagram feeds since April 2016, when Lil Miquela, a Brazilian-American ‘pop star’, who wears Supreme posted her first photo, according to a ‘Cosmopolitan’ report.
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