Business

IKEA’s first store launch in India almost caused a stampede

There were customers coming in as early as 10am to check out the store spread across 4 lakh square feet.

Swedish home furnishings giant IKEA opened its first store in India, on Thursday and receievd an overwhelming response.

The 13-acre complex in Hitec City, located on the outskirts of Hyderabad, is built on an area of 4,00,000-square-foot and contains over 7,500 products. It brings inexpensive Nordic-inspired furnishings and food to the country.

It was as if the entire population in Hyderabad had rushed to get a first look at the store. Videos on social media suggest, a stampede-like situation. Around 40,000 people visited IKEA’s Hyderabad store on the launch day.

There were customers coming in as early as 10am to check out the store spread across 4 lakh square feet.

“I’ve come all the way from Bangalore (575 kilometres, 357 miles away). I am excited to see what’s there,” garment factory employee Krishna Mohan Dixit, 39, who lined up 90 minutes before the 10 am opening, told AFP.

“We are looking forward to it. Actually it’s my wife who got me here. Her sister sends a lot Ikea stuff from Dubai. So here we are,” said IT manager Nasrullah Khan, 34, another early bird.

 

The madness not only caused a stampede-like situation inside the store but also spilled over to the streets causing tremendous traffic. When citizens took to Twitter complaining about the chaos on roads, Cyberabad Police blamed the ‘grossly insufficient parking space at IKEA building.’

“That’s not due to poor traffic management. But due to grossly insufficient parking space at IKEA building and no information to the IKEA customers regarding their external parking arrangements. Also, the roads around IKEA are not totally operational,” responded Cyberabad Police on Twitter.

The store houses 7,500 products and is operational from 10 am to 11 pm every day around the year.

RELATED ITEMS:
Show More