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Facebook begins testing its dating project

Social media giant has asked employees to use fake data for their dating profiles.

San Francisco: In a bid to take on mobile dating apps like Tinder and Bumble, Facebook has begun testing its dating project internally with employees.

An independent app researcher Jane Manchun Wong found evidence of the dating feature testing and posted it on Twitter.

“This product is for US Facebook employees who have opted-in to dogfooding Facebook’s new dating product.

“The purpose for this dogfooding is to test the end-to-end product experience for bugs and confusing UI (user interface). This is not meant for dating your co-workers,” read a screenshot.

Facebook has asked employees to use fake data for their dating profiles and plans to delete all data before the public launch, said the report.”Dogfooding this product is completely voluntary and has no impact on your employment,” the screenshot further read, adding that the product is confidential.

The social media giant later confirmed the dating product is in testing within the main Facebook app but declined to comment further.

‘Relationships and not just hookups’

  • Facebook had announced the dating product — which will not be a standalone dating app — during its F8 developer conference in the US in May.
  • “This is going to be for building real, long-term relationships and not just for hookups,” Facebook CEO Mark Zuckerberg said during his keynote.
  • “We have designed this with privacy and safety in mind from the beginning. Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends,” he added.

A feature called ‘unlocking’ will let any user of Facebook’s dating platform make his or her profile visible to other attendees of events or members of groups.

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